God, I love magazines. I know I shouldn’t but I really do. Even in the knowledge that most of them are simply vehicles for adverts, many with recycled content, I love them. I love the little nuggets of information, the aspirational photos, the smooth and shiny pages. I’ve loved them for as long as I remember, starting with my cousin’s Beano magazine, continuing with Quiz Kids and Fast Forward sent to me by my grandmother. If there is one thing better than a magazine, it’s a magazine that comes through the post.
My periodical love was nurtured by a two year stint in a newsagents, where not only could I read all the magazines for free, I got to keep all the free gifts off the unsold magazines before they were returned to the supplier. My choice then was Just Seventeen, Mizz, Smash Hits, oh and a dalliance with Chelsea Magazine, but that was really just to impress a boy.
I don’t really buy magazines any more, at least not in the volumes that I used to. I don’t go in for the glossy so called ‘women’s magazines’ that suckered me in during my teenage years and early twenties, Marie Claire, Cosmopolitan, nor the celebrity rags, Grazia, OK etc. The former prey on women’s insecurities to sell overpriced cosmetics, and the latter merely prey on vaguely famous people and their need for validation. And I have never gone in for the real magazines touting stories of rape, incest and murder, where voyeuristic vultures pick over the remnants of people’s shattered lives.
My bent nowadays tends more towards craft magazines, dream homes and design, and self improvement. The only magazine I now regularly buy, when I can justify it, is Psychologies Magazine. It’s full of pop psychology, and self improvement articles articles that just about hit that self development spot. Marginally more academic is Psychology Today, though it is American and therefore harder to get hold of. I have recently subscribed to Simply Crochet Magazine which I infinitely prefer to its sister magazine Mollie Makes, but I only for 3 issues on a 3 for £5 introductory offer. I just can’t justify £5 a go for a single magazine, especially when for a little more I could get a full on book.
However, since we are speaking about money for magazines, I thought I would mention a interesting blog article I saw on Twitter from News Stand. They note that it is hard to find a decent card for under £2.99 when it is someone’s birthday, or anniversary or <fill in your card industry invented occasion here>. With magazines costing only a little more than that why not try giving one instead of a card and give a couple of hours’ entertainment instead of a fleeting moment of pleasure. Sure, News Stand, an online magazine retailer, has a vested interest in presenting this view. But they have a point. I am fairly ambivalent about cards myself. I don’t send Christmas cards, and equally don’t get upset if people don’t send me one. DH and I don’t exchange Valentine’s or anniversary cards; it just seems quite a waste of money that could be better spent on chocolate. Or magazines. Cards get read once or twice, displayed for a few days, cluttering up the place. The odd really beautiful one might get a permanent position on a shelf or in a frame. A few with very special messages might get put away to be read again once or twice before getting lost in a move, but most have a fairly perfunctory message. In fact most of my in laws can barely spare more than a ‘To’ and a ‘From’ in their cards.
Wouldn’t a far more pleasurable and longer lasting product of the same money be a magazine? It doesn’t have to be offensive, anti-feminist, clap trap like Glamour or Company. What about The Week, for the busy person to keep up with current affairs? Or the Writers’ Forum for the wordsmith in your life? Always full of excellent recipes Good Food Magazine might be the perfect card substitute for the resident cook. And eclectic lifestyle magazine Oh Comely will inspires those with curious dispositions.
So next time you are in a paper shop looking for a last minute birthday cards, give the faux arty shots and lame jokes a miss and check out the news stand instead. You never know what you might find to delight that special friend or family member…
And it’s my birthday coming up soon, just sayin’…