40 things to do before 40: Run a Kickstarter Campaign


If you are a regular reader you may remember my 40 Things to Do Before 40 List, and the fact that I left a couple of spaces spare for things that come up in the next few year. Well, a big one has, well, big in terms of the amount of time that is is taking.


I have designed a product and launched it on Kickstarter. Yes, I am a Designer, an Innovator, and a Risk Taker (I would never actually describe myself as any of those things!). I designed a coaching coach for use at work, and realised that the idea might have legs and set about launching a crowdfunding campaign. Apart from the time taken to design the product, and brand it, I took months preparing for the campaign, trying to ‘build up a following’ with new Twitter and Instagram accounts, getting involved with coaching communities, and researching branding, marketing and how to run a successful Kickstarter campaign. I trawled websites and help pages, made budgets, had a prootype printed, learned how to make videos, record audio and make infographics.


It’s been great fun, I’ve learned loads, and with 6 days to go I’m 75% funded. If you are not familiar with Kickstarter, basically you market a prototype product and people pledge to support you in return for a reward, but you get the money upfront before having to pay out on manufacturing costs. It’s a way of having a guaranteed market and not having to front your own money. Kickstarter is just one crowdfunding platform, there are others, but this one operates on an all-or-nothing basis, so if you don’t meet your goal the project remains unfunded and no-one parts with their money. I’m trying to act cool about it, telling everyone “yeah, I don’t mind if I don’t fund, it’s all about the experience and I’ve learned loads”, but in reality I will pretty gutted and see it as public failure! I always tell my team at work “if you’re not failing something you’re not trying hard enough to push yourself”. I need a good taste of my own medicine!


But, whether it funds or not, I will still be a Designer, an Innovator and a Risk Taker, and ‘run a Kickestarter campaign will be going on my list with a big fat tick. No-one said it had to be a successful campaign…


So, if we’ve never met and you want to see the real me, for a short time only, check out my campaign video below or check it out directly on Kickstarter here:



1000 piece jigsaw: tick!

Well, I’ve completed the first thing on my 40 things to do before 40 list. I completed it a while ago, I just haven’t blogged because I’ve been focused on another project which I will share in another post. Anyway, I finished a 1000 piece jigsaw!

Now, technically, it was a 999 piece jigsaw. Although this was brand new (I’ve been burned from charity shop jigsaws before), I’m not sure whether I lost the piece or whether it was a manufacturing fault. I’m giving the manufacturer the benefit of the doubt, as on balance the piece is most likely to be on the floor of Bella Italia where I started sorting out edge pieces. (Can you spot where the missing piece is?)

Here are all the good things about doing a 1000 piece jigsaw:

  1. Everyone helps. Although technically this was my challenge, jigsaws are a nice community thing, as other people just can’t help interfering. My husband and kids took great pleasure in helping me out. It was good family bonding.
  2. It kept me away from my phone.
  3. It forces you to look at things in a different way. This is especially great if you select a picture of a painting, as you have to look at the brush strokes in minute detail. And when you are looking for pieces, they quite often end up not looking how you expect them to look. You think you are looking for pink pieces for a pink wall, but actually in the shade the pieces are red, or even grey. You might think looking for writing is easy too, but partial letters don’t look how you expect them too. You really have to go down to the micro level with a puzzle, and see detail you might never have noticed before. There might be a metaphor for life in here somewhere…
  4. …And on that note, this is the closest I get to mindfulness. I’m sorry, I HATE mediation and mindfulness, I really do. They make me massively uncomfortable and generally have the contrary effect to that which they proclaim to have. However, doing activities that mean you focus without worrying about everything else going on is a form of mindfulness, and this is as close as I will get to it.
  5. It requires focus: After doing all the outside pieces you just have to break the puzzle down into sections. When you are sifting for parts of a pavement, don’t get distracted collecting bits of the sky for later, or you’ll never get it done.
  6. They require a lot of room. Our dining table was half covered for about 2 weeks, and we had to squeeze around the puzzle to it. I considered buying one of those roll mats so you can tidy it away, but that seemed like too much commitment to puzzling. I’d be a puzzler. At 35. That said…
  7. I’d do it again! I really enjoyed finishing a puzzle. I’m not a completer finisher by nature. The sight end line of a race doesn’t incentivise me to sprint; it makes me want to stop, because I’m basically at the end, if not quite. But the puzzle, and knowing that I would write about it tested my perseverance, and I mastered it.

Not sure what is next on my list to do, but I’m working on the juggling thing at the moment.

40 (SMART) things to do before 40

The Moon
Shoot for the Moon, but it’s not very SMART

Psychologists will tell you that making New Year’s resolutions don’t work. People usually try and change too much, which is unmanageable and ultimately leads to failure, or they don’t make specific enough goals and therefore don’t achieve anything. I trot this out every year when people ask me about resolutions, but while logically I know all this, there’s a little part of me that loves resolutions. I just love fresh starts, fresh pieces of paper, the national New Year mentality. When making goals people often recommend the SMART method. That means goals should be:





Time Bounded

By setting smart goals, you are more likely to achieve them. You can shoot for the moon – it worked for NASA – but most people would look up, realise it’s a really long way and they have no way of getting there, and just go and have a nap instead.


I haven’t set any New Year’s resolutions, I’m going one better. Well, actually 40 better. It’s 4 short years till I turn 40, and I am going down the incredibly cliché route of attempting to do 40 things before I hit the big  4-0. Turns out finding 40 challenges is actually quite hard, so I did a bit of research on the many other lists of Things to Do Before an Arbitrary Date. Travel came up an awful lot, as did doing stupid-assed things like throwing yourself out of a plane. Problem is, a lot of these things cost quite a lot of money, and while I’d love to go on a safari, trek Machu Picchu, and eat at a Michelin starred restaurant, I would also have to add ‘win the lottery’ to the start of my list. So I needed a more realistic list, such as 40 (realistic) things to do before you turn 40. And while I’m no fan of glossy magazine usually I liked Cosmopolitan’s list.


On my list you will find a range of things, some that involve saving up some cash or major presents (just sayin’…), others just involve a bit of effort on my part, things I might not otherwise do without some sort of impetus, like reading a really challenging book, learning to juggle. Some activities are just made for doing with friends, so I am looking for volunteers for busking and karaoke. Do I think I will complete all of these before I am 40? Probably not, but actually that doesn’t matter, because if it gets me trying new things, that’s all that matters. Some might turn out to be unrealistic – I already took off ‘Be a life model’ because it turns out that is actually harder to get into that you’d think, they want actual professional. Preliminary googling suggests I can learn how to back flip or somersault just by watching some videos. We’ll see how that turns out… While 40 things in 4 years seems an intimidating list I am hoping I can combine some, like a road trip, star gazing, sunrise and skinny dipping, that sounds like a trip for DH and I to the Scottish Highlands or similar. And I might want to perfect juggling, somersaulting and steel drums before trying busking.


So, are my goals SMART? Well, most of them are specific (need to scope out that Like Myself one), nearly all of them are measurable (but how will I know if I like myself…?). Each one is achievable on its own, whether all 40 are remains to be seen. Realistic will depend mainly on finances. And they are all time bounded, I have 4 years. Well, 4 years and 4 months. That’s loads of time!


Here’s the really important thing for you, reader – DO NOT JUDGE THE LIST. So you might have done all of those things by 27. Maybe making yourself watch a classic movie is a just an average weekend activity for you. Perhaps just watching a sunrise isn’t enough for you, you want to watch the sunrise over the Serengeti? That’s nice for you. What is a challenge for me may not be a challenge for you, and vice versa. I can already bake the best brownies, I can crochet, I’ve seen the Vatican, and I’ve walked over hot coals. You do yours, I’ll do mine.


Finally, you’ll notice that there are only 37 things on the list. I’ve left myself space to add things in at a later date as I am bound to come up with new ideas.

  1. Hot air balloon flight
  2. Learn to change a tyre
  3. Write something and send it to a publisher
  4. Go skinny dipping
  5. Have a trapeze lesson
  6. Sing in a karaoke bar
  7. Go on a zip wire
  8. See the Northern Lights
  9. Like myself
  10. Learn to juggle
  11. Busking
  12. Have a steel drum lesson
  13. Go star gazing
  14. Abseil down the Eagle Tower
  15. Find a mantra
  16. Have a make-up lesson
  17. Read a classic book that intimidates me
  18. Watch a sunrise
  19. Go on a road trip
  20. Do a new type of exercise class
  21. Go on a silent retreat
  22. Learn a challenging yoga pose (e.g. Pincha Mayuasana)
  23. Make a fancy cake
  24. Get a tattoo
  25. Get promoted
  26. Complete 30 Day Shred
  27. Do a MOOC
  28. Learn to play chess
  29. Learn a piece of origami by heart
  30. Learn to somersault or back flip
  31. Go to a lavender farm
  32. Buy 10 lottery tickets and give them away
  33. Invest in some stock
  34. Watch a classic film
  35. Do a 1000 piece puzzle
  36. Spend a day with just my mum
  37. Go to a restaurant with a cuisine I’ve never tried before
  38. ?
  39. ?
  40. ?


Happy New Year



Well, it’s annual “announce that I am going to start writing my blog and then fail to write any further posts” day again. How soon it comes round. I’m a sucker for a fresh start. There is something so exciting and optimistic about it. I am not a completer-finisher, but hey, you can’t be everything.


How much has changed for me in a year? Well, pretty much nothing. I’m in the same job, same house, DH and the kids are the same as ever. We just all got a year older. But that’s ok. In a year where friends and family lost parents, split from partners, left jobs, had operations and nervous breakdowns, I am grateful that nothing momentous happened this year.


Will I continue writing? I don’t know, but I do know I need to exercise my writing muscle, so I hope so. But if I don’t I won’t beat myself up. I don’t do that any more. (Ha ha, who am I kidding? Of course I do – but I’m working on it.)  Let’s just take this one day at a time.

A fresh start

New Year is like a new notebook, a fresh start, with limitless possibilities. I no longer make new year’s resolutions; they rarely last and just serve to make you feel bad when you fail to meet the unrealistic expectations you have in the heady last few hours of the previous year. I have long been at peace with the fact that I am a starter, not a finisher – well, if not at peace, a resigned acceptance. While self improvement is no bad thing, there is no point trying to be something that you are not.

So, where have I been for the past two years? Well, I completed a Master’s Degree in Occupational Psychology (I can finish some things…), more on that in due course no doubt. Then after two years of relentless work, reading only text books and journals, I gave myself a year of doing not very much. Well, not very much includes working, looking after the kids, getting a new job, and reading lots of trashy novels. But there have been no big projects or commitments.

And so 1st January rolls around again and I find myself with an itch. No, not that sort of itch – a metaphorical one. I feel the need to write again, to exercise my brain, and articulate my thoughts. What better way to start the new year than with a new blog. I was going to set up a brand new one (my third attempt at such in the past 12 months), but I have always struggled with a lack of theme, or a niche. I just can’t commit to any one thing. I don’t have nearly enough knowledge about any one topic to sustain a blog on any of my varied interests. And then I remembered this old faithful; the whole premise of this blog originally was to write about various things, a Jack of all trades, master of none (well, Master of Science twice over, thank you very much!). So, here I am, back for a while. It’ll be like I never left.


Gone but not forgotten…


…just for a while anyway. Oh, hey there. Can’t believe you are still stopping by, especially since I’ve been rather neglectful of my little blog.

It’s not laziness, you understand. Quite the opposite. You may know that I am in the middle of studying for a Masters degree in Occupational Psychology. What with that and my job and the kids, life has been pretty busy. So, I just wanted to put a sort of placeholder in to say I’m still here, well, not here, but around, and I haven’t forgotten. I just have a new outlet for my writing, one that includes a bit more talk of “procedures”, “dual encoding”, and “heads up visual display unit” than I care for. But, it’s a means to an end. And if anyone wants to employee a trainee Occupational Psychologist, I’ve got a feeling I’m going to be a thumpin’ good’n…

So my lovelies, until a less manic time, hasta la vista, baby. I’ll be back. And so should you.

I can’t resist a new notepad…

I loathe going into town on a Saturday, but today I needed to get a present for my niece, so we popped in via the library where DH works. I wanted to get some crafty things for my niece and decided to try Wilkos. I love the shop, and for crafting stuff for kids it’s far cheaper than places like Hobbycraft. In store I found were some lovely stationery ranges, and I just wanted to share what I found as I love a bit of stationery!

This pad (£1), folder (80p) and pen (£1.25) are for my nieceMoustache padThis craft paper is also for my niece. A big stack of lovely patterns for £3. You can use it for origami, although it is a bit thicker than origami paper. I also have some that I bought for myself a while back.

Origami paperEver on the quest for ways to get myself and the household organised, I fell upon this pad with glee. Doesn’t look much from the outside…

To do padBut look at the lovely list section, squared paper and diary inside! I love it, and all for a bargain £1.60!

Inside the to do padThis one is for my college work. There were lots of lovely pads and exercise books with funky designs, but I wanted a hardback one for doing my work. This one was £2.50 with a matching pen for £1.25.

A funky book for collegeAnd finally this word puzzle pad will keep Betty’s brain ticking over this holiday, and the mini one is for Iris. Who doesn’t love a new notebook?!

Puzzle bookThere were loads more lovely designs, with pen sets and stickers; I wanted to buy it all! If you’ve got children going back to school in September – or just want to get yourself in the Back To School mood (can’t come soon enough!) then take a trip and fill your basket! Hmm this all sounds like a bit of a sponsored post by Wilkos doesn’t it? It’s not I promise! I’m just a stationery evangelist!

A middle class a-fair

Bank holidays are usually bittersweet for me; a long weekend in which you are supposed to chill, but if you are like me the pressure to Do Something Worthy gnaws away at any time not spent in pursuit of merriment or at least spring cleaning.

We were supposed to be camping this week, but our regular inspection of the BBC 5 day forecast has forced us to concede defeat. I make no bones about being a fair weather camper. Roughing it in a field with portaloos and two young kids (4 if you count the family we were supposed to be going with) is just about bearable, verging on fun when you have glorious weather and copious amounts of alcohol. In 22 MPH winds, Baltic temperatures and rain it is about as appealing as attending the UKIP party conference.

As a salve to the wounds of disappointment we decided to camp out in the garden night before last. All the benefits of camping, sleeping under canvas (well, some kind of nylon material anyway), fresh air, without the hassle of packing up the car and using chemical toilets. But er, we still had to put up the tent, which fit with inches to spare…

20130528-105343.jpgIt was good fun, though by 10.30pm when the kids were still awake it was hard to resist the temptation to pack up and chuck the kids back in their rooms. But we stuck it out, you know, coz we’re hardcore.

The bank holiday Monday was spent at the achingly middle class Suffolk Street Fair. It’s events like this that make me oscillate between contempt and intense life envy. The Suffolks are a slightly Bohemian, vair middle class area of an already quite middle class town. The fair consists of stalls from lots of local businesses; a mixture of art and craft, poncey food, and car boot sale tat with “vintage” prices.

We met some of our friends at the fair, with possibly cuter kids than ours – certainly more well dressed than our dress-refusnik girls!

Kids at the street fair
Consulting map apparently. Actually a leaflet on organic locally produced sausages.

Every year DH and I wander round and wish we could casually pick up a locally designed art print or a £50 distressed wire magazine rack, while at the same time scoffing at the “saw you coming” street sellers. See that is the fundamental (and really the only difference between us and the rest of these hipsters, most of them are richer than us. Our part time public sector salaries and lack of period property are the only things that stop us from becoming Guardianista cliches, and means that we get to play the boy who points out that the Emperor is wearing no clothes, and that the shabby chic piece of driftwood hanging from a bit of twine is, well, just a piece of driftwood. Don’t get me wrong, we want to buy the driftwood, we just can’t afford it.

Man selling beer
£4 for a can of larger? Saw you coming…

There is always good food at the fair. It was difficult to chose between the five vegetable tagine, the falafel and fresh pita bread, or Thai noodle. The spicy noodles won out, as they do every year. I wish I knew what spices they used as they were delicious, even if they did cost £4.50.

The sun was shining, and the jazz band was playing. One of the joys of having young kids is never being without a dance partner. It was just Betty and I throwing some moves, but I didn’t care.

Betty and I dancing in the street
Dancing in the street
Punch and Judy
Beating with a stick – that’s the way to do it!

A Punch and Judy show kept the kids bizarrely enthralled, in the way only the iPad usually does. Well, what child can resist watching a scary wooden puppet, with the bulbous nose of the inebrient, whack a dog with a wooden stick and get whacked in return. The children cackled with laughter at 50 Shades of Candy Stripes while cringing lentil weaver parents shifted uncomfortably from one foot to the other, clutching their recently purchased organic olive oil and wondering how to explain away the gratuitous violence to their kids later. We didn’t stay to find out the fate of Judy.

We dragged the kids away from the bunting clad street, stopping at the fab charity book shop on the Bath Road. Betty chose six Enid Blyton books (she is undoubtedly her mother’s daughter) – ‘vintage’ as per the order of the day, although as DH found out later when he read them, vintage books tend to come with vintage attitudes to race, women, foreigners, poor people, and basically anyone who doesn’t own an island. I. however, found some light bedtime reading, which I can guarantee contains no black people called Sooty…

Statistics without maths book
It says without maths – that’s go to be good right?

All in all a pleasant day. And while we traipsed along the street fair fantasising about owning one of the Regency townhouses, with wooden shutters and shabby chic decor, it wasn’t unhappily that we returned to our rented little new build terrace, with laminate floors and magnolia walls, just with realism, and the feeling of familiarity. We can’t pull off vintage anyway.


My Future Listography: careers I’d like

Christmas before last I got a book called My Future Listography, basically a place to make lists about things you want to do in life. I thought it might help me figure out what I want to do. But if nothing else, it makes for good blog prompts.

I thought I’d start with careers I’d like, as that is one close to my heart. I am on a constant quest for the ideal career, but I think the reality is that, as the magazines oh so wisely are telling us, we shouldn’t expect one career (thank God, because if this is it I am doomed), but consider serial careers (one after the other) or portfolio careers (doing lots of things at once). As someone who is extremely indecisive this concept appeals to me. I’ve spent many years wanting to be this and that; a teacher, a criminologist, a Spanish interpreter, a journalist. However, these days I am more realistic about what I actually want to do. Sure I’d love to travel the world, but it can’t be much fun leaving young kids behind. And yes, I love the idea of being a journalist, but working freelance, having to tout yourself about writing about vacuous celebrities just to make ends meet, no guaranteed income <shudder> it’s not really for me. And while the idea of being Prime Minister seems attractive on the surface, but do I really want to go around knocking on doors in local elections, begging people for votes or money, preferably both. And then even if I did become PM I’d have to spend my time going to meeting on European Economic Policy, or the budget deficit. And I probably wouldn’t be able to do crochet on my lunch breaks. I’d have to spend my lunch breaks trying to keep the editor of the Sun on side to stop him printing articles about my political incompetence, or the fact that Iris drew on the walls of the cabinet meeting room.

Nope, I’m definitely clearer about what I’d actually like to do, so here is my plan:

Occupational Psychologist
This is what I hope my next career will be. For those who don’t know, I am studying for a Masters Degree in Occupational Psychology. It’s part time, distance learning, so I won’t finish for 2 years (only just started in January). I’ve no idea what it will lead on to career wise. Occupational Psychology is psychology in the workplace, covering topics such as recruitment, well being, ergonomics and leadership. What I don’t want to do is be a psychologist who goes into a business to help the business make more money. This might be rather naive, but I want to make the workplace, where many of us spend the majority of our time, a better place for people to be, with increased productivity being an added bonus. I thought long and hard before doing the degree, but actually I quite circumspect about how it pans out. Maybe I won’t end up as an Occupational Psychologist, but doing the course has reaffirmed for me that psychology is where it’s at!

Professional Yarn Bomber

Oh yes, if I could get paid to yarn bomb every day I would be very happy. There are people who do make a living out of it, but they are generally bona fide artists, and probably do loads of other stuff to supplement their income. But hey, that’s what a portfolio career is all about. Plus, I very nearly am a professional yarn bomber I ran a yarn bombing workshop for which I got paid proper cash money. And I’m going to be in a book, and I was on the radio. With a burgeoning media career, a professional contract is sure to follow, right?

Radio Presenter

I don’t mean a vacuous DJ type of presenter. I have in mind more a Radio 4 presenter, being asked to present a programme on which I am an acclaimed expert, perhaps my yarn bombing career, Occupational Psychology, or as a self help guru (have I not mentioned that one yet?). I would interview various contemporaries in my field, in a softly spoken and engaging manner, much like Kirsty Young, except less Scottish and more Home Counties, and less soft and more nasal (I’m sure it’s an adenoid problem). I love the BBC, and wish that I had joined it as a fledgling meeja type in the 70s or something (but obviously without the Jimmy Savile sex scandals and endemic sexism) to become one of the doyennes of the institution like Kirsty, or Sandi Tosvik or Jennie Murray.


Well, I am writing now, so technically I am a Writer. But I’m not getting paid for this. I’m not even getting free stuff to review. If I could get paid just to write my thoughts and opinions like the insufferable Jeremy Clarkson that would be great. Though rather than The Sun my publication of choice would be something like Psychologies Magazine, or the Observer Magazine. I’d be able to research and write about whatever takes my fancy, and then someone would probably offer me a book deal. It would start out as a collection of selected columns, but then soon I’ll be branching out into motivational, self-help books (based on empirical research obviously). I’d also like to try my hand at fiction, in fact I have the bare bones of a draft from when I did NaNoWriMo a few years ago. However, it is true what they say, it is harder than it looks to write fiction, even fluffy chick lit. But one day I’ll get round to it, I’m sure.

Member of Mumsnet HQ

I’d get paid to Mumsnet. Nuff said.

So, I’ve still got a good 35 years of working life ahead of me, enough to get all that done. And in the meantime I am thankful that tomorrow is my day off my current paid work, so I get to do my other part time job, Stay At Home Mum. The pay is pretty poor, and the non-salary benefits are non-existent. There is no training policy, and no promotion prospects. But there’s no commute, and the customers give good cuddles.